1. What is ParfumBar®?
ParfumBar® is an innovative concept, which helps to chose, out of numerous smells, the one that ideally matches your personality. When selecting our perfume, we came across a lot of problems: a great number of fragrances in perfumeries, which makes it difficult to choose the one - very often we find hard to tell which one we really like. Good perfume contains more than a hundred of ingredients - only a proper dosing gives a sensual experience. Our nose is directly connected to the limbic system - the oldest part of our brains, responsible for emotions. Thanks to that, the right aroma can highlight your strong character - someting useful in negotiations, but it also can show your passionate personality or will work great during a candle light dinner.
2. How did it all start?
The concept of ParfumBar® came to life during the Signage Digital Trade Fair in Essen, where Microsoft in cooperation with a renown cosmetics company took pictures of people’s faces, providing make-up visualisations. At that point we realised how difficult it is to create or to select the right fragrance. Customers often feel helpless as they base their choices not on the perfume notes that suite them but on the perfume brands, catchy advertising slogans, or even the look of the perfume bottle. As a result, they buy perfume which does not meet their expectations.
3. How does ParfumBar® work?
The PB application is the first Electronic Perfumer which, based on a test, is able to suggest perfumes suitable for every personality. The application generates a few questions that relate to your everyday life, eg. regarding your favourite car make, style of clothes, or the food you like, and automatically specifies your personality type and the right fragrance palette to highlight your character. This system works also when we chose perfume for a friend. We can define a character of a person we want to present the perfume to, and give them a personalised gift with a greeting card attached.
4. How precise is ParfumBar® when selecting the fragrance?
We have spent 2 years creating the costly concepts. We worked with psychologists, sociologists, perfumers, and IT specialists from the whole world, to create a reliable system - its approximately 90% accuracy due to an empirical test done on a sample of 2000 individuals.
5. Who is ParfumBar®’s competition?
ParfumBar® is unique and, despite numerous attempts to copy the name and the idea, there is no other application even remotely as good as our software. Having said that, there is one, similar place - the Guerlain atelier opened in Paris in 1914. The shop employs an expert who, asking proper questions, creates a client’s personality description and selects the right scent. The service, however, is not accessible for everybody, while our application making use of the advances of modern times, due to the internet is at everyone’s disposal.
6. Why is ParfumBar® so special?
We all recall our last visit to a perfumery, which we entered enticed by an ad and ended up helplessly trying to choose a suitable fragrance. ParfumBar® meets our needs, and thanks to, its electronic application it is available for everyone. It enables offering perfume to convince the client that their needs are at the heart of the service and that they have bought perfume which best reflect their personality. Additionally, we take pride in the fact that at the cosmetics trade fair in Boulogne we were the only company, who selected fragrances using Electronic Perfumer and offered selling such quality perfumes.
7. Where can you buy ParfumBar®?
To buy a perfume of any size, feel free to visit our e-shop you will find under the hyperlink https://parfumbar.am/
8. Is it possible to adjust the perfume to the personality of my loved one and buy it as a gift?
Of course! Taking the test, you describe the person the gift is for and then the system will select the right fragrance palette. Additionally, you can attach personal wishes and the character description to the box to show how personal the gift is.